Hello, I'm Matthew Cunningham and I craft user experiences for the human race.


I simplify and distill complex business problems into intuitive and elegant UIs. I have an impeccable track record of creating and delivering high quality digital experiences.

I would love to discuss how I can help you with your next project. Feel free to contact me and let's begin building something great!


My UX Process

Product Design Principles

Over the years I’ve watched and participated in the evolution and improvement of digital design products. In an effort to ensure a consistent output of quality designs, I developed an efficient and effective process for building and designing state-of-the-art digital solutions. No matter what design theory you practice this process can easily be applied.

Agile UX

There are 5 steps I use when creating and designing for digital interfaces: 1. Research, 2. Design, 3. Develop, 4. Refine, and 5. Deploy. In addition to following these processes I require my teams to participate in daily stand-ups. Here we discuss roadblocks and questions pertaining to design needs. I found stand-ups reduce the need for additional meetings, it decreases one-off assets from being created, and also keeps everyone aware of what others are working on. Depending on the project scope and deliverable dates, I typically start this process two weeks ahead of sizing deadlines. As an example of how my process works - I implemented these steps at my current company and they were quickly adopted and set as the standard.

Agile UX Process

Communication & Organization

In addition to using my agile UX process, I also created a framework for organizing and communicating the design process to Product Managers, Engineering Leads, and other designers on the team. I normally use tools like Trello or Jira to handle organizing the information. My format consists of a set of “swim lanes” with the following categories: Stories, Working, In Review, Approved, In Development, and Bugs. Using this framework, I am able to see how an individual or a team is progressing on a design and how they’re tracking towards the delivery.

Using this method, my teams communicate more effectively, we’ve reduced delivery times and its allowed us to improve our overall process. Since implementing these templates my team’s have been delivering ahead of schedule. As a result this has allowed the designers sufficient time to work on more exploratory and forward thinking design solutions.

Agile Design and Organization Strategy Actual example - Content was modified to protect the proprietary information related to the project.

UX Roadmap

Clear and detailed UX Roadmaps are essential for creating a unified product strategy. This is where I start when designing my team’s vision. I’ve created many over the years and use them to communicate our plan for delivering features, and to ensure we’re aligned with the direction and vision of the product. I’ve created clear monthly, quarterly, and yearly UX Roadmaps. Although I don’t typically plan past a year or two (due to the ebb and flow of Product’s vision which can change periodically based on the latest customer and market demands) they are an essential part of my process.

UX Roadmaps Actual example - Content was modified to protect the proprietary information related to the project.

Resume

Work Experience

  • Lead UX Designer

    Spredfast | 3/2014 - Present

    Leads a design team focusing on entire product life-cycle and end-to-end experiences, interaction models, workflows, and UIs. Created UX review sign-off and bug submission process that all UX teams follow. Defined UX roles and responsibilities within Engineering’s process and set the standards for collaboration with Engineering team. Introduced “Agile UX” processes within the Development process. Created prototypes, design patterns and style guides. Responsible for the creative oversight, direction and ideation of ideas for the design team. Ensures designers deliver on time and mentor junior designers.

  • Custom Services UX Manager

    Spredfast | 3/2012 - 3/2014

    Led the Custom Web and Mobile solutions team. Designed and developed tools and services that generated revenue opportunities for Sales. Managed full-time, part-time, and international teams consisting of front-end, back-end and project managers. Generated over 400k in annual Services revenue. Created growth plans, resource allocation, and managed revenue budgets for team.

  • Director UX (Consultant)

    TouchSpan | 10/2011 - 12/2012

    Responsible for core design of features and UI. Focused on HCI interaction, wireframes, creating personas and responsible for entire look and feel. Lead ground floor discussions for product concepts in an agile startup environment. Lead strategy and helped define minimum viable product road maps. Created all UI components, iconography and layouts for desktop, tablet and mobile. Managed team of designers.

  • Creative Director

    Affiniscape | Creative Services & Interim-Director of Services 1/2010 - 3/2012

    Spearheaded complete transformation of under-performing creative team. Re-built and managed team consisting of designers, developers and Sales Consultants. Responsible for the creative oversight, direction and ideation of new and existing creative services. Managed work-flow and creative execution of a creative team working on numerous concurrent projects. Worked with internal and external clients, pitching designs, and understanding client needs. Managed budgets revenue from $350k - 500k annually and increased annual revenues by 30% year over year. Managed Training, implementation and Project Managers consisting of over 60 people in total.

  • Interactive Art Director

    CORT | 1/2011 - 3/2012

    Responsible for core design of features and UI. Focused on HCI interaction, wireframes, creating personas and responsible for entire look and feel. Lead ground floor discussions for product concepts in an agile startup environment. Lead strategy and helped define minimum viable product roadmaps. Created all UI components, iconography and layouts for desktop, tablet and mobile UI.

  • Web Services Director

    University of Texas | 10/2005 – 11/2007

    Managed Design and Development team for the College of Liberal Arts. Managed the priority and maintenance of the largest Web portfolio at The University of Texas with over 75 individual Websites. Successfully managed from inception to completion, a new college wide Content Management System that provided online resources for over 2000+ users. Served as the customer service liaison between Deans, Chairs, Directors and other high profile faculty for Web development and specifically for the launch of new Content Management System.

  • Web Designer

    University of Texas | 4/2004 – 2/2006

    Designed, developed and maintained Web pages under Technology Resources for Employee and Campus Services (TRECS) department for the University of Texas Austin.

Education

  • University of North Texas

    Visual Communication and Computer Science | 1997 - 2001

    Areas of study: Visual theory, color theory, electronic mediums, production design, interior design and environmental design.

Recognitions

  • Spredfast's Hackfast Week

    Best Company Hack | 2014

    I won two company competitions, one for "Best Integration" and "Best Services" idea. Competed against over 40 other teams on a week long hack-a-thon to create and inspire innovation.

  • Facebook Design Studio

    Nominated for best interactive app | 2013

    I was nominated to Facebook's Design Studio award for Jive's interactive Facebook App.

  • Site of the Year

    Industry Site of the year | 2011

    My team's design won the diving's association industry site of the year for The Diving Equipment & Marketing Association website.

  • Best Industry Website

    Best industry website design | 2009

    My team's design won Best industry website design for the redesign of cortevents.com website.

Skills

  • Creative Direction
    Design Leadership in User Interface design, Web and mobile
  • UX / UI
    Personas, workflows, wireframes, usability testing and mockups.
  • Front-End
    HTML5, CSS2+, jQuery, frameworks and best practices
  • Planning
    UX roadmaps, Journey maps, Mind maps and Contextual Inquires
  • Interfaces
    Design, prototyping with m.(dot) & touch.(dot) platforms
  • Mentorship
    Helping others define and achieve their goals

Contact Me

My contact info

I'm currently available for work and I would love to discuss how I can help you achieve your project goals. Please feel free to reach out to me and let's begin building something great!

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